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National Newspaper ABCs

National Newspaper ABCs

August’96 Year on Year Comparisons

Title August ’95 August ’96 % Ch Actual Change
TIMES 678,451 764,617 12.7 86,166
FINANCIAL TIMES 281,178 289,384 2.91 8,206
GUARDIAN 375,981 385,496 2.53 9,515
DAILY TELEGRAPH 1,054,032 1,073,016 1.8 18,984
INDEPENDENT 291,724 266,802 -8.54 -24,922
DAILY MAIL 1,842,810 2,104,216 14.18 261,406
EVENING STANDARD (LONDON) 410,374 412,254 0.45 1,880
DAILY EXPRESS 1,253,168 1,215,108 -3.03 -38,060
RACING POST 45,914 51,603 12.39 5,689
DAILY STAR 749,940 766,205 2.16 16,265
SUN 4,000,363 4,023,988 0.59 23,625
SPORTING LIFE 70,523 68,450 -2.93 -2,073
DAILY MIRROR AND DAILY RECORD 3,339,042 3,217,218 -3.64 -121,824
DAILY MIRROR 2,577,024 2,478,593 -3.81 -98,431
SUNDAY TIMES 1,219,029 1,289,032 5.74 70,003
SUNDAY TELEGRAPH 683,978 721,429 5.47 37,451
OBSERVER 437,508 436,384 -0.25 -1,124
INDEPENDENT ON SUNDAY 329,029 295,204 -10.28 -33,825
MAIL ON SUNDAY 2,020,141 2,078,026 2.86 57,885
SUNDAY EXPRESS 1,372,369 1,203,303 -12.31 -169,066
NEWS OF THE WORLD 4,682,589 4,546,081 -2.91 -136,508
PEOPLE 2,129,847 2,061,437 -3.21 -68,410
SUNDAY MIRROR 2,589,157 2,444,798 -5.57 -144,359
SUNDAY SPORT 286,793 258,149 -9.98 -28,644

Mar-Aug’96 Year on Year Comparisons

Title Mar-Aug ’95 Mar-Aug ’96 % Ch Actual Change
TIMES 657,681 709,374 7.85 51,693
FINANCIAL TIMES 293,323 298,740 1.84 5,417
GUARDIAN 392,798 393,325 0.13 527
DAILY TELEGRAPH 1,064,307 1,051,283 -1.22 -13,024
INDEPENDENT 295,674 273,049 -7.65 -22,625
DAILY MAIL 1,801,598 2,069,378 14.86 267,780
EVENING STANDARD (LONDON) 443,207 437,081 -1.38 -6,126
DAILY EXPRESS 1,269,927 1,230,111 -3.13 -39,816
RACING POST 49,374 52,240 5.8 2,866
DAILY STAR 736,298 755,521 2.61 19,223
SUN 4,040,441 4,020,779 -0.48 -19,662
SPORTING LIFE 72,720 70,294 -3.33 -2,426
DAILY MIRROR AND DAILY RECORD 3,303,979 3,180,070 -3.75 -123,909
DAILY MIRROR 2,553,523 2,451,729 -3.98 -101,794
SUNDAY TIMES 1,239,435 1,291,462 4.19 52,027
OBSERVER 452,102 446,381 -1.26 -5,721
SUNDAY TELEGRAPH 701,464 681,265 -2.87 -20,199
INDEPENDENT ON SUNDAY 331,043 297,520 -10.12 -33,523
MAIL ON SUNDAY 1,973,717 2,087,206 5.75 113,489
SUNDAY EXPRESS 1,388,222 1,229,686 -11.42 -158,536
PEOPLE 2,071,468 2,050,030 -1.03 -21,438
NEWS OF THE WORLD 4,694,458 4,539,550 -3.29 -154,908
SUNDAY MIRROR 2,580,189 2,425,102 -6.01 -155,087
SUNDAY SPORT 299,720 258,167 -13.86 -41,553

Source: ABC

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