According to reports from ITV’s 1997 schedule presentation for advertisers, the network is planning to spend around £800 million in a bid to make it the most popular channel.
Approximately £230 million is being spent on drama with 23 new drama projects. ITV also plan to revamp its Saturday night schedule as it faces stiff competition from cable, satellite and Channel 5 (which launches next year).
ITV Network Centre: 0171 843 8000
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