MTV Europe is set to increase its presence in the European leisure industry by renewing its focus on distribution via leisure industry outlets such as hotels, pubs, clubs, health clubs and specialist retail outlets.
The move is supported by a key appointment in MTV’s Development department. Malcolm McKenzie takes over responsibility for the Channel’s leisure distribution by becoming manager of MTV’s Leisure Markets.
MTV’s new focus on the leisure industry follows the results of independent research among European hotel guests conducted on behalf of MTV by Continental Research. This found that MTV was the most popular international television channel among European hotel visitors aged 25-44: nearly one in three also preferred MTV to any other international television channel.
MTV: 0171 284 7777
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
