The latest national newspaper circulation figures, for March, show Associated’s Mail titles topping the list in terms of biggest percentage change year on year. These are followed by the Times and Sunday Times. Those newspapers faring worst were again the Sunday Sport and the Sunday Express.
March ABCs, Ranked by % Change Year on Year
Survey : ABC Total
Mar-95
Mar-96
%Ch
Actual Ch
DAILY MAIL
1,794,964
2,055,775
14.53
260,811
MAIL ON SUNDAY
1,933,633
2,112,016
9.22
178,383
TIMES
631,638
669,366
5.97
37,728
SUNDAY TIMES
1,238,605
1,306,518
5.48
67,913
DAILY STAR
741,550
748,773
0.97
7,223
FINANCIAL TIMES
305,928
308,914
0.97
2,986
EVENING STANDARD (LONDON)
471,646
473,739
0.44
2,093
DAILY MIRROR
2,476,746
2,480,231
0.14
3,485
GUARDIAN
400,921
400,245
-0.16
-676
DAILY MIRROR AND DAILY RECORD
3,225,000
3,218,663
-0.19
-6,337
SUN
4,134,571
4,101,117
-0.8
-33,454
OBSERVER
462,599
458,815
-0.81
-3,784
DAILY TELEGRAPH
1,061,230
1,042,647
-1.75
-18,583
PEOPLE
2,085,331
2,031,339
-2.58
-53,992
DAILY EXPRESS
1,292,944
1,255,293
-2.91
-37,651
SUNDAY MIRROR
2,479,865
2,401,109
-3.17
-78,756
NEWS OF THE WORLD
4,716,868
4,561,607
-3.29
-155,261
INDEPENDENT
290,360
280,396
-3.43
-9,964
SUNDAY TELEGRAPH
694,673
658,892
-5.15
-35,781
INDEPENDENT ON SUNDAY
324,302
305,764
-5.71
-18,538
SUNDAY EXPRESS
1,446,248
1,280,567
-11.45
-165,681
SUNDAY SPORT
323,159
261,739
-19
-61,420
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