The Sunday Telegraph is to be revamped at the end of the month to coincide with the launch of Tom Rubython’s Sunday Business newspaper (Newsline 24/01), a source at the Telegraph confirmed. Hugo Drayton, the Sunday Telegraph’s marketing director, told MediaTel that the Review section will be made livelier and feature more colour; the business section will be redesigned; and the sports section will include new writers, be more comprehensive and feature new angles on sport.
The Sunday Telegraph’s February ABC showed a drop of 0.51% (3,432) from 661,887 last year to 658,455 this year.
The revamp coincides with news that the Daily Telegraph will be launching a new IT section on Tuesdays (Newsline 09/04).
The Telegraph: 0171 538 5000
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