Advertising Association figures released by the RAB this week show that commercial radio has hit another record share level, accounting for 4.8% of display advertising in the year to June 1997.
During this period commercial radio increased its ad revenue by 12% to £329m, which is more than one and a half times the overall display advertising market growth, which stood at 7%.
Q3 Rajar data will be released at noon on Friday 24th October and will be covered on Newsline.
Radio Advertising Bureau: 0171 306 2555
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