Circulation figures showed a common year on year decrease across the board in today’s January 2011 ABC results.
There was however, a monthly increase in the total daily newspaper market of 6% for the first month of the year.
The Sunday newspaper market followed a similar trend to the Daily Newspaper market, with a year on year decline but a slight increase on December 2010.
Daily Newspaper Market
Daily Titles Jan-10 Dec-10 Jan-11 YoY Actual Change YoY % Change PoP Actual Change PoP % Change Quality Daily Telegraph 691,128 631,280 651,184 -39,944 -5.8 19,904 3.2 Financial Times 390,315 390,121 383,067 -7,248 -1.9 -7,054 -1.8 Guardian 302,285 264,819 279,308 -22,977 -7.6 14,489 5.5 Independent 185,815 175,002 185,035 -780 -0.4 10,033 5.7 Times 508,250 448,463 457,250 -51,000 -10.0 8,787 2.0 Mid Market Daily Express 674,640 623,689 639,875 -34,765 -5.2 16,186 2.6 Popular Daily Mirror 1,218,425 1,133,440 1,194,097 -24,328 -2.0 60,657 5.4 Daily Record 323,831 290,247 306,872 -16,959 -5.2 16,625 5.7 Daily Star 779,376 713,602 734,311 -45,065 -5.8 20,709 2.9 Sun 3,006,565 2,717,013 3,001,822 -4,743 -0.2 284,809 10.5 Total Daily 8,080,630 7,387,676 7,832,821 -247,809 -3.1 445,145 6.0
Quality Daily Titles
Mid-Market Titles
Popular Daily Titles
Sunday Newspaper Market
Sunday Titles Jan-10 Dec-10 Jan-11 YoY Actual Change YoY % Change PoP Actual Change PoP % Change Quality Independent On Sunday. 153,975 150,437 152,561 -1,414 -0.9 2,124 1.4 Observer 354,565 301,457 314,164 -40,401 -11.4 12,707 4.2 Sunday Times 1,144,929 1,008,163 1,039,371 -105,558 -9.2 31,208 3.1 Sunday Telegraph 527,742 490,322 496,128 -31,614 -6.0 5,806 1.2 Mid Market Sunday Express 585,023 544,870 550,269 -34,754 -5.9 5,399 1.0 Popular Daily Star Sunday. 358,814 336,868 316,712 -42,102 -11.7 -20,156 -6.0 News Of The World 2,984,469 2,600,985 2,789,560 -194,909 -6.5 188,575 7.3 People 532,975 486,669 500,866 -32,109 -6.0 14,197 2.9 Sunday Mirror 1,124,620 1,047,363 1,092,816 -31,804 -2.8 45,453 4.3 Total Sunday 7,767,112 6,967,134 7,252,447 -514,665 -6.6 285,313 4.1
Quality Sunday Titles
Mid-Market Sunday Titles
Popular Sunday Titles
National Newspapers ABC Figures – Aug – Jan 2011
Daily Titles Aug 09 -Jan 10 Jul 10 -Dec 10 Aug 10- Jan 11 Actual Change YoY % Change PoP Actual Change PoP % Change Quality Daily Telegraph 756,038 658,172 653,910 -102,128 -13.5 -4,262 -0.6 Financial Times 401,822 389,681 390,687 -11,135 -2.8 1,006 0.3 Guardian 308,061 273,384 273,522 -34,539 -11.2 138 0.1 Independent 186,770 180,812 180,842 -5,928 -3.2 30 0.0 Times 552,950 479,626 472,893 -80,057 -14.5 -6,733 -1.4 Mid Market Daily Express 696,707 649,957 646,384 -50,323 -7.2 -3,573 -0.5 Popular Daily Mirror 1,273,672 1,202,382 1,194,665 -79,007 -6.2 -7,717 -0.6 Daily Record 331,981 316,119 313,547 -18,434 -5.6 -2,572 -0.8 Daily Star 831,210 808,804 791,803 -39,407 -4.7 -17,001 -2.1 Sun 3,014,773 2,928,875 2,919,446 -95,327 -3.2 -9,429 -0.3 Total Daily 8,353,984 7,887,812 7,837,699 -516,285 -6.2 -50,113 -0.6
National Newspapers ABC Figures – Aug – Jan 2011
Sunday Titles Aug 09 -Jan 10 Jul 10 -Dec 10 Aug 10- Jan 11 Actual Change YoY % Change PoP Actual Change PoP % Change Quality Independent On Sunday. 156,657 153,784 153,322 -3,335 -2.1 -462 -0.3 Observer 366,866 314,237 314,163 -52,703 -14.4 -74 -0.0 Sunday Times 1,169,583 1,061,017 1,056,219 -113,364 -9.7 -4,798 -0.5 Sunday Telegraph 570,696 503,193 501,740 -68,956 -12.1 -1,453 -0.3 Mid Market Sunday Express 608,072 557,672 554,717 -53,355 -8.8 -2,955 -0.5 Popular Daily Star Sunday. 370,102 357,074 349,868 -20,234 -5.5 -7,206 -2.0 News Of The World 3,016,461 2,826,854 2,810,028 -206,433 -6.8 -16,826 -0.6 People 551,615 518,466 512,254 -39,361 -7.1 -6,212 -1.2 Sunday Mirror 1,179,869 1,112,554 1,102,588 -77,281 -6.5 -9,966 -0.9 Total Sunday 7,989,921 7,404,851 7,354,899 -635,022 -7.9 -49,952 -0.7
