ABC Regional Newspapers: Jul-Dec 2010

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Today’s ABC release paints a fairly mixed picture for the regional newspaper market, though some newspaper groups performed particularly well during the July to December period.

Liz Jaques Avatar

Liz Jaques Liz Jaques is Newsworks’ trade marketing and PR director.


Regional Newspapers

Today’s ABC release paints a fairly mixed picture for the regional newspaper market, though some newspaper groups performed particularly well during the July to December period.

A few individual titles also had a positive six-months, namely the Shropshire Star, which posted a 54.8% period on period increase in circulation.

This period has seen 49 closures and 29 mergers within the regional newspaper market.

Regional Newspaper Groups

  • 5 of the top 10 regional newspaper groups recorded period on period increases
  • Echo Newspapers Free Newspaper Group enjoyed the biggest rise, up 40% PoP (60,000 copies)
  • Newsquest Midlands South and Midland News Association Group also performed well, up 10.5% and 7.3% PoP
  • Northcliffe Media Group – Free Titles still leads the groups with a total circulation of almost 1.8 million, despite a 4.8% PoP fall
  • In second place, MEN Weekly Free Newspapers Group suffered the highest percentage drop, down 11.7% PoP to 544,000 total copies.
TitleJan 10 – Jun 10Jul 10 – Dec 10Actual ChangePoP % Change
Northcliffe Media Group – Free Titles1,873,8141,783,092-90,722-4.8
MEN Weekly Free Newspapers Group615,776543,784-71,992-11.7
Northcliffe Media South East Group520,373502,596-17,777-3.4
Midland News Association Group468,234502,54234,3087.3
Chronicle Newspapers Group404,850404,431-419-0.1
Newsquest Midlands South264,473292,17827,70510.5
KM Extra Group (Kent)271,478260,920-10,558-3.9
North East Press Ltd219,937222,4452,5081.1
Echo Newspapers Free Newspaper Group148,844208,52859,68440.1
Nottingham & Long Eaton Recorder Group193,202193,264620.0
Total4,980,9814,913,780-67,201-1.3
Top 10 Regional Newspaper Groups By Circulation
Jul-Dec10-Titles

Regional Newspaper Titles

  • Shropshire Star provided the best results of the top ten titles, up 54.8% PoP – an increase of 35,000 copies
  • Milton Keynes Citizen and MK News also put in a good performance, up 9.1% and 4.8% respectively
  • Leading the titles, the Nottingham & Long Eaton Topper also enjoyed a small increase, up 0.2% to 213,000 copies
  • 6 of the top 10 regional titles posted PoP percentage declines
  • Manchester Evening News (Mon-Sat) suffered the highest fall, down by 3.5% – a real term loss of 3,400 copies
  • However, most of the losses were fairly small compared to the last release (Jan-Jun 2010)
TitleJan 10 – Jun 10Jul 10 – Dec 10Actual ChangePoP % Change
Nottingham & Long Eaton Topper212,266212,7935270.2
Nottingham Recorder145,615145,080-535-0.4
Lambeth Life115,995114,927-1,068-0.9
Wirral Globe113,324113,157-167-0.1
Milton Keynes Citizen97,714106,6468,9329.1
MK News94,49799,0714,5744.8
Shropshire Star63,38498,11134,72754.8
Manchester Evening News (Mon-Sat)96,71993,348-3,371-3.5
Liverpool Echo (Mon-Sat)89,14087,198-1,942-2.2
Derby Express89,27986,992-2,287-2.6
Total1,117,9331,157,32339,3903.5
Top 10 Regional Newspapers By Circulation
Jul-Dec10-Groups


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