The Independent enjoyed a 12% boost to its web traffic in October, averaging at a little less than 3.64 million visitors a day.
Metro also performed well, up 16.6% to 1.35 million, while the Sun was up 8.2% to 3.15 million.
Of the most popular online national newsbrands, Telegraph Online came of worst after recording a -7.6% decline in browsers. However, it remains the third best-performing online news platform with a little over 4 million visitors a day.
MailOnline’s traffic decreased -3% compared to the previous month, however this had little impact on its 14.3 million daily browsers.
| Site | October 16 daily average unique browsers | Sept 16 daily average unique browsers | Actual change | % change |
|---|---|---|---|---|
| MailOnline | 14,289,935 | 14,739,323 | -449,388 | -3.05 |
| Mirror Group Nationals | 5,054,576 | 4,912,704 | 141,872 | 2.89 |
| Telegraph | 4,021,221 | 4,350,828 | -329,607 | -7.58 |
| Trinity Mirror Regional Network | 3,738,974 | 3,721,519 | 17,455 | 0.47 |
| The Independent | 3,638,015 | 3,253,850 | 384,165 | 11.81 |
| The Sun | 3,145,140 | 2,905,750 | 239,390 | 8.24 |
| express.co.uk | 1,459,400 | 1,493,995 | -34,595 | -2.32 |
| Metro | 1,347,803 | 1,155,753 | 192,050 | 16.62 |
| Manchester Evening News | 758,787 | 782,492 | -23,705 | -3.03 |
| dailystar.co.uk | 740,916 | 710,127 | 30,789 | 4.34 |
| Evening Standard | 587,588 | 575,730 | 11,858 | 2.06 |
| Liverpool Echo | 536,095 | 526,691 | 9,404 | 1.79 |
| Wales Online | 346,671 | 349,014 | -2,343 | -0.67 |
| Birmingham Mail | 286,071 | 260,451 | 25,620 | 9.84 |
| Chronicle Live | 250,504 | 259,514 | -9,010 | -3.47 |
| Teesside Evening Gazette | 116,776 | 111,509 | 5,267 | 4.72 |
| Hull Daily Mail (Web) | 116,614 | 103,984 | 12,630 | 12.15 |
| Daily Post (Wales) | 89,233 | 88,031 | 1,202 | 1.37 |
| Stoke Sentinel | 80,415 | 73,461 | 6,954 | 9.47 |
| Coventry Telegraph | 74,619 | 65,459 | 9,160 | 13.99 |
| Leicester Mercury (Web) | 64,935 | 68,573 | -3,638 | -5.31 |
| Huddersfield Daily Examiner | 57,941 | 59,471 | -1,530 | -2.57 |
| Get Reading | 49,968 | 54,378 | -4,410 | -8.11 |
| Get Surrey | 48,591 | 52,568 | -3,977 | -7.57 |
| theguardian.com | n/a* | 7,964,892 | n/a | n/a |
ABC * theguardian.com is not included in this month’s ABC Web Traffic Certification as it transitions to a new data analytics provider that does not currently supply ABC with sufficient data for an audit
