ActionAid introduces ‘Save. For Real’ button to Pinterest

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December 20, 2021

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1 minute

In a first for the platform, ActionAid has turned Pinterest’s “Save” button, traditionally used to save ideas and images to your boards, to a “Save. For Real” button to drive donations and awareness.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

ActionAid Italia and We Are Social Milan coordinated the campaign and the charity will feature on Pinterest’s “Today” section with images from its child sponsorship programme and the “Save. For Real” button (pictured above).

The button will take users to ActionAid’s own Pinterest board where content showing its work and giving options to donate to provide clean water, nutritious food and education for a child will be shown.

This activation coincides with International Day of Human Solidarity today.

According to ActionAid figures, the organisation helps more than five million people in 46 countries globally and more than 105,000 children in countries in Africa, Asia and Latin America receive support from its sponsorship scheme.