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Author
Steve Smith
Steve Smith
Steve Smith is the chief commercial officer at savi
Latest articles
Why coupons, not points, will define grocery media in 2026
Steve Smith
•
February 25, 2026
•
5 minutes
Brand experiences need emotions, but which ones?
Steve Smith
•
July 6, 2015
•
8 minutes
What does your brand smell like?
Steve Smith
•
November 11, 2013
•
7 minutes
When quantity is less than enough
Steve Smith
•
October 25, 2013
•
7 minutes
Marrying out-of-home and mobile
Steve Smith
•
May 13, 2013
•
3 minutes
Why brands need to embrace dual screening
Steve Smith
•
April 16, 2013
•
6 minutes
Why brands need to embrace dual screening
Steve Smith
•
April 11, 2013
•
6 minutes
How shoppers and supermarkets are responding to the recession
Steve Smith
•
March 28, 2013
•
5 minutes
Smartphone opportunities to engage city dwellers
Steve Smith
•
March 7, 2013
•
3 minutes
Impacts of shoppers’ finances this Christmas
Steve Smith
•
December 13, 2012
•
2 minutes
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