Audiotrack has turned ten this year and, as part of the celebrations, we’ve put together a quiz looking back on a decade of being at the heart of audio advertising. Can you identify the brand from each of these audio clips? Each ad was delivered through the Audiotrack system, with two per year since we… Continue reading Audiotrack 10th Anniversary Quiz
Oliver Plume
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Audiotrack – the copy distribution system made for commercial audio – turns 10 this year. As part of the celebrations, The Media Leader teamed up with Adwanted UK’s Audio team to put a spotlight on creative audio over the next few weeks.
To understand the disconnect between digital radio’s ROI and its adspend, J-ET’s Oliver Plume examines how the landscape has changed.
JICRIT, the owner of J-ET’s managing director Robin Angell is stepping down next year after nearly two decades at the company, and Chontal Angus will be taking the reins.
Looking solely at downloads risks allowing shows that have suffered from listener drop-off to report deceptively high numbers. We need more accurate measurement and industry standardisation.
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