Brightoll has released its second annual study on the UK video advertising market, gathering insight from more than 100 UK advertising executives at top agencies to highlight the rapid adoption of video in the UK.
The report shows that with 65% of the UK online video audience exposed to video ads each month, advertisers understand the opportunity that video provides to reach audiences where they are increasingly engaged*.
When asked to compare the effectiveness of video to other media, 87% of respondents agree video is equally or more effective than display, while more than half (52%) think video is equally or more effective than TV.
Key findings
– 52% said mobile will have the largest overall increase in media spend in 2013
– 53% cite targeting as the most valuable aspect of online video for clients
– 44% are most likely to base online video ad spend on CPV metrics
For MediaTel Group Connected Consumer subscribers you can download the full report, please click here.
Source *comScore August 2012
