British Red Cross appoints Havas Media

Ella Sagar

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June 29, 2022

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1 minute

The British Red Cross has chosen Havas Media UK to handle its UK media planning and buying after a competitive pitch.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

The British Red Cross has chosen Havas Media UK to handle its UK media planning and buying after a competitive pitch.

Havas Media UK will now work with the humanitarian charity to develop its media strategy to increase brand relevance and consideration as well as expand its supporter base.

The new strategy will go across paid, owned, shared and earned channels with digital volunteer recruitment and legacy campaigns being the first focus.

This will be followed by an integrated brand and fundraising campaign later this year.

All of this ties in with the charity’s 10-year strategy focussing on humanitarian crises; disasters and emergencies, health inequalities, and displacement and migration.

The incumbent agency Medialab Group will carry on planning offline media activity for Emergency Appeals.

The British Red Cross is one of the largest charities in the UK with nearly 4000 staff and 20,000 registered volunteers ready to help when crises hit.