Carat retains Vodafone media account

Ella Sagar

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August 18, 2022

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1 minute

In brief: Dentsu agency, Carat, has become Vodafone’s “exclusive media provider” in 15 markets.

Vodafone ad (YouTube/Vodafone)

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Dentsu agency, Carat, has become Vodafone’s “exclusive media provider” in 15 markets.

The renewed contract sees Carat become international media agency of record and will run until January 2023.

This marks an “expansion” of Carat and Vodafone’s previous relationship which dates back to 2019 when the agency first won the business.

Carat will continue to build “strong media connections” for Vodafone on track and will also explore new and innovative media opportunities across branded content and next generation technology touchpoints.

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