Trusted human curation matters. AI can aggregate recommendations, but it cannot eat the burger or sit in the theatre, writes Time Out Media’s CEO.
Coverage included insights from industry leaders about the threat of AI, the importance of becoming a regular destination, and balancing written and audio-visual content production to appeal to audiences of all sizes.
In a bid to gauge the temperature around news investment at Cannes, World Media Group’s CEO swerved publisher sessions and went in search of other places where the value of news was being discussed.
Strong Roots and Immediate used the editorial authority of Good Health by Good Food to challenge consumer misconceptions about frozen food, delivering native content at five times the benchmark CTR and 3.7m video views.
Bauer, Future, Hearst UK, Hello!, Immediate and Time Out’s unified programmatic marketplace is driving early growth in programmatic business through six-figure display campaigns from a variety of brands.
Samsung wanted to ensure its Galaxy S25 was part of the ‘Answer Economy’, so it partnered with Future to ensure its brands were frequently cited across AI platforms.
Reach’s strategy director discusses how publishing brands are evolving to meet audiences where they live, and how the role of video, social and live experiences is deepening audience relationships.
The relationship between publishing, advertising, and AI is more closely linked than it might first appear. Weakness in one area carries through to the others, writes Onetag’s SVP.
A less-is-more approach improves both the user experience and the value of your ad inventory. Refinery89’s CEO explains.
Analysis: Netflix is positioning itself as a legitimate alternative to YouTube for finding (and advertising against) content from premium publishing brands.
The way Time Out Media’s head of social and video thinks about social is through a simple funnel: know, like and trust.
