Publisher case study: Making the Galaxy S25 part of the AI conversation
Making the Galaxy S25 part of the AI conversation
Consumers are increasingly turning to platforms such as ChatGPT and Google AI Overviews for instant answers, trusted recommendations and buying advice. Discovery is shifting from keywords and clicks to conversations, creating what Future calls the Answer Economy.
For Samsung, the challenge was clear: ensure the Galaxy S25 was part of those conversations. The objective was to increase visibility across the questions and prompts that shape product consideration, in an environment where traditional search metrics offer limited insight into how a brand is actually being recommended.
Samsung partnered with Future because its brands are already among the most trusted and frequently cited sources across AI platforms. Together, the two companies set out to understand whether that authority could translate into measurable business impact.
Future’s response to the Answer Economy is Future Optic, a proprietary AI visibility solution built on the authority of its specialist brands. Those brands are already among the most frequently cited sources across leading large language models (LLMs) because of the expert, high-quality content they produce.
For Samsung, Future developed an AI-first content strategy across its trusted technology brands, led by TechRadar, creating authoritative editorial designed to answer the questions consumers are increasingly asking AI. The focus was on producing expert content that reflected the way people naturally seek recommendations, comparisons and buying advice in AI environments.
Throughout the campaign, Future Optic monitored Samsung’s visibility across platforms including ChatGPT, Google AI Overviews and Perplexity, tracking citations, share of voice and performance against non-brand prompts. These insights enabled continuous optimisation, ensuring Samsung strengthened its presence in the conversations that increasingly influence consumer decision-making.
The campaign delivered measurable impact across both AI visibility and commercial performance. Over four months, Samsung generated more than 20,000 citations across leading AI platforms, while visibility for non-brand prompts increased by 33%, ensuring the Galaxy S25 appeared more frequently within broader product recommendation journeys.
Alongside the increased discoverability, the campaign generated 749,676 page views and delivered a 45% uplift in purchase consideration across the UK, France and Spain, demonstrating that authoritative publisher content can influence both AI recommendations and consumer behaviour.
Beyond the campaign itself, the work established a new way of measuring success. Rather than focusing solely on clicks and traffic, Samsung was able to understand its performance within AI-generated answers through transparent visibility and citation metrics. The campaign has since been renewed, reinforcing AI discoverability as an increasingly important part of Samsung’s media strategy.
As consumers increasingly ask AI for recommendations instead of searching for links, trusted editorial brands are becoming the sources that power discovery.
Future Optic demonstrates how publishers can evolve beyond driving traffic to shaping the answers consumers receive. Authority, expertise and credibility have become competitive advantages, not only for publishers, but for the advertisers they work with.
In the Answer Economy, success isn’t measured solely by who earns the click, but by who earns the citation.
In the Answer Economy, discoverability starts with trust. Because Future’s brands are already recognised as authoritative sources by both audiences and AI platforms, we’re uniquely positioned to help advertisers become part of the conversations shaping consumer decisions.