Charlie Makin leaves What’s Possible Group

Ella Sagar

•

September 6, 2022

•

1 minute

Charlie Makin is leaving What’s Possible Group (WPG) after nearly three years.

More from the author

Have brands changed their approach to South Asian Heritage Month?

Read more

Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Charlie Makin is leaving What’s Possible Group (WPG) after nearly three years.

Makin founded Pintarget, a location marketing group specialising in how location influences consumer behaviour, in 2016.

He has been managing director ever since and sold the company at the beginning of lockdown to what was then The Specialist Works, now part of What’s Possible Group.

He has been a director at WPG and told The Media Leader everything was “very amicable” and he is still involved in projects for the group, but had now now finished his earnout.

Makin said he wanted a new challenge doing “something different around addressable media and data”, revealing he is planning a startup in the New Year which may involve WPG.