Commercial partners for Zeebox’s US launch

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August 28, 2012

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1 minute

Zeebox is preparing for its US launch and sources are suggesting a strategic partnership with cable operator Comcast, and potentially others besides.

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Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

Zeebox is preparing for its US launch and sources are suggesting a strategic partnership with cable operator Comcast, and potentially others besides.

The social TV startup launched in the UK in February 2012, providing users with contextual information second-by-second as people watch TV, such as which friends are watching the same shows right now and providing augmented information on what is seen and heard within the broadcast.

Since its UK launch it has announced a commercial partnership with Sky, with a similar arrangement alongside the Australian launch with Network 10.

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