Look’s circulation declined by more than a third (-34.2%) between January and June 2017 and -35.4% year-on-year – the biggest declines by a long way in the women’s lifestyle market.
The Time Inc UK-owned title now has a circulation of just 59,400.
By comparison, freebie John Lewis Edition leads the market with a circulation of almost 487,100. The title was up by 6.5% period-on-period and 2.3% YoY.
Conde Nast’s Glamour also performed well over the period with a 5.8% increase taking its circulation to 275,500. However, the title was down by -8.2% YoY.
Bauer-owned Grazia took a knock to its circulation both over the period (-10%) and the year (-13.4%), alongside Hearst UK’s Red, which was down -9.6% PoP and -14.2% YoY.
Vanity Fair was also down -5.4% over the period and -10.1% over the year.
| Print & Digital (Gross) | Total Print Circulation | Total Digital Circulation | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Title | Publisher | Jan – Jun 17 | % PoP | % YoY | Jan – Jun 17 | % PoP | % YoY | Jan – Jun 17 | % PoP | % YoY |
| John Lewis Edition | John Brown | 487,075 | 6.47 | 2.29 | 487,075 | 6.47 | 2.29 | n/a | n/a | n/a |
| ASOS.com | Asos.com | 453,300 | -0.06 | -0.01 | 453,300 | -0.06 | -0.01 | n/a | n/a | n/a |
| Good Housekeeping | Hearst Magazines UK | 439,561 | -3.33 | -1.21 | 431,763 | -3.70 | -1.91 | 7,798 | 22.59 | 63.17 |
| Cosmopolitan | Hearst Magazines UK | 403,887 | -0.92 | -2.24 | 396,315 | -1.06 | -2.63 | 7,572 | 7.02 | 23.22 |
| Stylist | Shortlist Media Ltd | 400,942 | -0.73 | -0.86 | 400,942 | -0.73 | -0.86 | n/a | n/a | n/a |
| Woman & Home | Time Inc. (UK) Ltd | 302,600 | -5.96 | -4.11 | 300,025 | -5.97 | -3.99 | 2,575 | -5.30 | -16.94 |
| Glamour | Conde Nast Publications Ltd | 275,536 | 5.80 | -8.17 | 271,795 | 5.98 | -8.40 | 3,741 | -5.43 | 11.87 |
| Yours | Bauer Consumer Media | 251,901 | -1.17 | -2.12 | 250,451 | -1.74 | -2.68 | 1,450 | n/a | n/a |
| Prima | Hearst Magazines UK | 240,924 | -6.84 | -6.70 | 235,524 | -7.70 | -8.03 | 5,400 | 57.30 | 155.32 |
| HELLO! | Hello! Ltd | 230,940 | 2.19 | -8.81 | 223,703 | 1.63 | -9.77 | 7,237 | 23.29 | 35.70 |
| Vogue | Conde Nast Publications Ltd | 190,021 | -2.59 | -2.58 | 183,300 | -1.90 | -1.47 | 6,721 | -18.36 | -25.49 |
| Elle (U.K.) | Hearst Magazines UK | 172,193 | 2.05 | 0.19 | 167,413 | 1.71 | -0.23 | 4,780 | 15.40 | 17.07 |
| Red | Hearst Magazines UK | 166,340 | -9.60 | -14.20 | 160,484 | -10.16 | -15.09 | 5,856 | 9.03 | 20.49 |
| Marie Claire | European Magazines Limited | 155,723 | 0.88 | -5.83 | 154,532 | 0.97 | -5.63 | 1,191 | -9.36 | -26.02 |
| Women’s Health | Hearst-Rodale | 131,960 | 0.87 | 2.89 | 123,610 | 0.02 | 1.88 | 8,350 | 15.38 | 20.63 |
| Harper’s Bazaar | Hearst Magazines UK | 111,424 | 0.36 | 0.64 | 107,958 | 0.32 | 0.46 | 3,466 | 1.88 | 6.81 |
| Grazia | Bauer Consumer Media | 110,031 | -9.97 | -13.44 | 105,164 | -10.57 | -14.23 | 4,867 | 5.44 | 8.11 |
| Candis | Newhall Publishing Ltd | 95,894 | -4.56 | -9.36 | 95,894 | -4.56 | -9.36 | n/a | n/a | n/a |
| Tatler | Conde Nast Publications Ltd | 80,035 | -3.00 | -5.30 | 77,510 | -3.97 | -6.11 | 2,525 | 40.59 | 29.02 |
| Vanity Fair | Conde Nast Publications Ltd | 72,012 | -5.36 | -10.08 | 67,068 | -5.26 | -9.93 | 4,944 | -6.68 | -12.03 |
| HELLO! Fashion Monthly | Hello! Ltd | 68,476 | -8.14 | 3.53 | 65,870 | -9.57 | 1.59 | 2,606 | 53.38 | 100.15 |
| Look | Time Inc. (UK) Ltd | 59,390 | -34.24 | -35.38 | 58,446 | -34.46 | -35.48 | 944 | -17.41 | -28.43 |
| Total | n/a | 4,900,165 | n/a | n/a | 4,818,142 | n/a | n/a | 82,023 | n/a | n/a |
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