DoubleVerify posts 43% revenue growth year-on-year

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August 4, 2022

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1 minute

In brief: the company said this was driven by growth in pre-campaign activation across programmatic, social media and connected TV.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Digital media data platform, DoubleVerify registered 43% year-on-year revenue growth to $109.8m above expectations, in its latest results.

The company, which specialises in digital media measurement software and analytics that authenticates the quality and effectiveness of digital media, said this was driven by growth in pre-campaign activation across programmatic, social media and connected TV.

In its earnings call, Mark Zagorski, CEO, cited advertisers’ desire for “stability and clarity in an increasingly unstable and opaque marketing environment” leading them to choose DoubleVerify solutions, along with second quarter scaling up in social media including Reddit, TikTok and Twitter, gaming, and retail media.

He noted the number of global advertisers using its brand safety solution on TikTok has grown by about 42% year-over-year, and this is end-to-end in-feed solutions are being developed in conjunction with the TikTok team.

DoubleVerify partners with some of the largest retail media networks in the world, including Amazon, Walmart, Target, Macy’s, Best Buy and Kroger and Zagorski said: “We are continuing to scale on retail media networks, which are fast becoming the advertising venue of choice for outcome-driven brands.”