Google launches Ads Transparency Center

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In brief: Google has started rolling out its Ads Transparency Center which will allow users to learn more about ads they see, including YouTube, Search and Display. All ads from verified advertisers are searchable on the hub.

Ahmed Elkady Avatar

Ahmed Elkady Ahmed Elkady is a reporter for The Media Leader and leads our tech coverage. He joined in March 2023, having previously worked at Videonet.


In brief

Google has started rolling out its Ads Transparency Center which will allow users to learn more about ads they see, including on YouTube, Search and Display.

All ads from verified advertisers are searchable on the hub. Users will have access to information about which ads a brand has run, the last date an ad ran and the ad format, as well as which ads were shown in a certain region.

The company says the Ads Transparency Center is geared towards helping users make more informed decisions. Last year, Google launched My Ad Center which allows users to control which ads they see, giving them the power to like, block or report ads.



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