GroupM launches EssenceMediacom in UK

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January 31, 2023

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1 minute

In brief: GroupM has officially merged Essence and Mediacom in the UK, making it the country’s largest regional agency network.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

GroupM has officially merged Essence and MediaCom in the UK, making EssenceMediacom the country’s largest regional agency network.

Kate Rowlinson, formerly MediaCom UK’s CEO, will lead EssenceMediacom in the UK and Ryan Storrar, previously Essence’s EMEA CEO, will take charge of EssenceMediacomX, a new division created to avoid client conflicts. For example, the combined network now holds accounts with BT (inherited from Essence) and Sky (a MediaCom client).

EssenceMediacom also includes EssenceMediacom North across Manchester, Leeds and Birmingham, EssenceMediacom Code, and EssenceMediacom Scotland, which all fall under Rowlinson’s leadership.

EssenceMediacom employs 10,000 people across 120 offices and is led by Nick Lawson as global CEO.