Havas takes Play network global

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March 21, 2023

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1 minute

In brief: The new global network will consolidate existing agency brands and expertise in music, sports, gaming, and other areas of “fan activation”.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Havas has announced a new global network that will consolidate existing agency brands and expertise in music, sports, gaming, and other areas of “fan activation”.

Havas Play will scale across all of Havas’ major markets and replace Havas Sports and Havas Sports & Entertainment brands following a successful trial in France in 2021.

The network will offer strategy, ideation, creative, production, project management, and distribution across partnerships, influencer marketing, experiential & live events, sponsorships, social media activation and amplification, and branded entertainment.

Electronics company Harman International becomes Havas Play’s first global client, having expanded its remit with Havas to make the network its global gaming agency of record.