ITV appoints Lynette Kewley as ITVX commercial director

Ella Sagar

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August 17, 2022

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1 minute

ITV has appointed Lynette Kewley to be director of commercial and propositions for its upcoming streaming service ITVX.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

ITV has appointed Lynette Kewley to be director of commercial and propositions for its upcoming streaming service ITVX.

Kewley has been at the broadcaster for more than two years, most recently as director of strategic partnerships.

In the new role, she will sit across both streaming and commercial leadership teams and be in charge of “optimising” all parts of ITV’s streaming business including marketing, content, distribution, product, tech and data.

Kewley has previous roles at Google, Videology, Virgin Media and Yahoo.

ITVX will combine Britbox and ITV Hub and is slated for launch in Q4 2022.

Carolyn McCall, CEO of ITV, will be speaking to The Media Leader about ITVX and the broadcaster’s future at The Future of Media in October.