ITVX launches with nationwide ad campaign

•

December 8, 2022

•

1 minute

In brief: ITV’s new streaming service, ITVX, has launched today with a nationwide campaign across TV, cinema, digital video, and outdoor.

More from the author

Have brands changed their approach to South Asian Heritage Month?

Read more

Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

ITV’s new streaming service, ITVX, has offically launched today with a nationwide campaign across TV, cinema, digital video, and outdoor.

ITVX has launched with 10,000 hours of content available for free with premieres including A Spy Amongst Friends and Tell Me Everything.

The campaign aims to drive awareness, consideration and trial of ITVX and target “mainstreamers” with high impact and frequency during this launch period.

This is an audience segment, identified by research and first-party data, that increasingly watch TV content via streaming services, and are interested in “big, high quality, mainstream content”.

Creative is by ITV Creative, the broadcaster’s in-housse agency and media was planned and bought by WPP media agency Essence.