JCDecaux’s UK business has reported double-digit organic growth in Q1.
While all geographies grew in the quarter, only Asia-Pacific and the “rest of world” segment experienced double-digit growth like the UK.
China, which “remained well below pre-Covid levels”, had high single-digit organic growth during the quarter.
Across the group, including the UK, strong digital and programmatic growth were isolated as principal drivers of revenue, with digital OOH organic revenue up 27.9% to account for 35.9% of total group revenue.
The quarterly report also noted an “increased adoption” of trading media by advertisers through JCDecaux’s supply-side platform VIOOH and demand-side platform Displayce.
Dallas Wiles, co-CEO of JCDecaux UK, told The Media Leader: “As the latest Warc figures show, OOH is the only medium apart from search and online to grow in 2023 — another proof point that OOH is now the big-reach medium that brands need as linear TV continues to decline.
“In a year that includes major international sporting events, OOH’s growth continues to be driven by digital with new capabilities including programmatic that provides a powerful channel for brand communication.”
JCDecaux as a group reported adjusted organic revenue growth of 11% for Q1 to total €801.6m, which was above expectations.
All formats reported positive organic revenue growth, with “strong momentum” in street furniture of 9.2%, “solid recovery” in transport with 15.1% growth and billboards increasing 7%, “driven by its most digitised markets”.
Looking ahead to Q2, organic growth is expected to be 12%, as a result of “continued strong digital revenue growth” across all business segments and “the positive impact” of the Paris Olympic Games and Uefa Euro championship in Germany.
