Mobile Case Study: British Airways Text Alerts

•

December 17, 2009

•

1 minute

British Airways worked with Incentivated to introduce an instantaneous communications channel via text to share flight update information, including delays, re-booking and cancellations.

More from the author

Ad-tier subscriptions and their impact on SVOD in the UK

Read more

Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

British Airways worked with Incentivated to introduce an instantaneous communications channel via text to share flight update information, including delays, re-booking and cancellations.

Client: British Airways

Target Audience: Existing British Airways customers

Medium: Passengers opt in to the text alert service via ba.com and in return in they receive SMS alerts if their flight is going to be delayed or cancelled, with the messages available in a number of languages.

Conclusion: Successful communication tool for BA. On the day that the BA flight crash-landed at Heathrow (Jan 09) over 9,000 SMS alerts were sent to passengers, saving unnecessary trips to the airport.

View the full case study here:

External Link: