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Mobile Case Study: Hyundai

By

Anne Tucker

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1 minute

Through research, Hyundai had discovered that a large portion of the population were not aware of the Hyundai brand, so it decided to conduct an awareness campaign aimed at the 18-24 year-old demographic, and mobile was the natural fit.

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Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

Hyundai logo

Through research, Hyundai had discovered that a large portion of the population were not aware of the Hyundai brand, so it decided to conduct an awareness campaign aimed at the 18-24 year-old demographic, and mobile was the natural fit.

Client: Hyundai

Medium: Campaign used banner ads, a WAP site and wallpaper downloads

To view the full case study please click here:

External Link:

Goodby, Silverstein and Partners/Enpocket Hyundai Case Study

Case study provided in association with the IAB

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