Mobile Case Study: Jaguar

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December 3, 2009

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1 minute

Jaguar wanted to build awareness of their new XF luxury sedan in the US market and embarked on a major mobile advertising campaign.

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Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

Jaguar wanted to build awareness of their new XF luxury sedan in the US market and embarked on a major mobile advertising campaign with Incentivated.

Client: Jaguar

Target Audience: Male, 35-54 year old with high level of household income

Medium: Banner ads were used to drive traffic to a special mobile site which provided information on the Jaguar XF, as well as several ways for the customer to engage with Jaguar.

Conclusion: Campaign was a big success for Jaguar, with 12,000 videos downloaded, 18,000 wallpapers downloaded and users had a dwell time of 2 minutes on average. In addition 1.2% of users requested an email brochure, while 2.6% located their nearest dealer to arrange a test drive.

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