Mobile Case Study: Specsavers appt reminders

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December 18, 2009

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1 minute

Specsavers wanted to reduce the number of no-show appointments and to create an opportunity to fill cancelled appointments at short notice.

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Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

Specsavers wanted to reduce the number of no-show appointments and to create an opportunity to fill cancelled appointments at short notice.

Client: Specsavers

Medium: Working with Incentivated, customers were invited to sign up to receive a text message reminder when booking an appointment over the phone or in-store. SMS reminders were sent automatically to customers the day before their scheduled appointment.

Conclusion: No show rate for missed appointments has been reduced from 26% to 13%, and generated a £4 million saving per year.

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