Generating awareness and build excitement around the theatrical release of Green Lantern with a mobile rich media campaign running across Europe.
Client: Warner Brothers
Target: Millennial Media worked with Warner Brothers and their agency, Odyssey Mobile Interaction, to deliver an integrated campaign that complimented other offline/online marketing materials surrounding the release.
Conclusions: Clickthrough rates were 4X over industry averages.
View the full case study here:
External Link:Warner Bros
For more information please visit the IAB website.
