Ooyala: State of the Media Industry 2018 report

•

May 23, 2018

•

1 minute

Ooyala’s State of the Media Industry 2018 report has been released, stating: “Data and data-driven video are the starting points for almost every conversation in media today. Content strategies, engagement policies, ads, production, supply chains — they’re all driven by machine learning, artificial intelligence and deep, deep data. “Ooyala’s new State of the Media Industry…

More from the author

Ad-tier subscriptions and their impact on SVOD in the UK

Read more

Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

Ooyala’s State of the Media Industry 2018 report has been released, stating:

“Data and data-driven video are the starting points for almost every conversation in media today. Content strategies, engagement policies, ads, production, supply chains — they’re all driven by machine learning, artificial intelligence and deep, deep data.

“Ooyala’s new State of the Media Industry 2018 report has the data behind the data, with numbers and trend lines from all over.”

To access the full report, please click here:

External Link: