Pope Leo’s first encyclical is focused on the impact of AI. Lumen’s Mike Follett discusses three implications for ad tech. 

Following the launch of dentsu’s Brand Reset project, Lumen’s Mike Follett asks why short-termism persists and looks at how the agency is embedding long-term thinking into its planning. 

Lumen’s Mike Follett responds to feedback on his provocative comment that planners “do your fucking jobs”, lest they risk replacement by AI tools.

With 170m viewers up for grabs, the real winners of Eurovision are brands that capture attention across the digital touchpoints that the TV audience is highly engaged in. 

The latest research from Ebiquity and Lumen has shown that, on a basic level, we can probably use attention to predict profit. But it has also revealed something important about human desire. 

So we recently found that it’s the sum, not the parts, that drives results when it comes to attention. But what about frequency? Andrew Ehrenberg, Erik du Plessis and toddlers all teach us something here.

Aggregate attention time matters. It’s astonishing that some in our industry still don’t take attention time seriously. 

Marketing academics may be disputing the TV buyer’s rule of three concept, but they have much to learn from each other.

Human attention is rich, complex, and multifaceted, and anyone who says otherwise isn’t a fundamentalist.

Greater clarity of attention metrics, be it through self-regulation or industry investigation, will unlock more creative thinking.