Ooyala: The Rise of the Mid-Roll

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October 6, 2016

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1 minute

Ooyala has released a new report looking at mid-roll adverts. It claims to shows why these ads are becoming a popular choice with publishers and broadcasters around the world. Suggesting that the reasons are clear: Premium video continues to capture more eyeballs and these growing audiences are watching mid-roll ads with a 90% completion rate.…

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Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

Ooyala has released a new report looking at mid-roll adverts.

It claims to shows why these ads are becoming a popular choice with publishers and broadcasters around the world.

Suggesting that the reasons are clear: Premium video continues to capture more eyeballs and these growing audiences are watching mid-roll ads with a 90% completion rate. That translates into higher CPMs and bigger revenues.

To download the full report, please click here:

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