Pizza Hut launches first actionable audio ad

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In brief: Pizza Hut has become the latest brand to launched its first “actionable audio ad” via smart speakers.

(YouTube ad still)

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.


Pizza Hut has become the latest brand to launched its first “actionable audio ad” via smart speakers.

Amazon Echo smart speaker listeners who hear the Pizza Hut ad on digital radio stations will be able to claim a discount by saying “Alexa, open Pizza Hut delivery”. They will be able to access more product information or get a coupon sent to their phone straight away.

Say It Now, the voice assistant adtech company, devised the ad for Pizza Hut. It has delivered actionable audio campaigns for Specsavers and Berocca.

The Future of Audio: How actionable audio ads are putting brands in our mouths and brains



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