RAJAR Q3 2012: National Stations

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8 minutes

Total Global Radio (UK) continues to head up the nationals and networks. The station has a weekly reach of 19.2 million listeners which is -3.1% down compared to last year and -0.6% compared to the previous period.


Reach

BBC 6 Music had a terrific set of results with weekly reach now over 1.6 million and recording a +31.8% YoY increase and +17.5% on the previous quarter.

Total Global Radio (UK) continues to head up the nationals and networks. The station has a weekly reach of 19.2 million listeners which is -3.1% down compared to last year and -0.6% compared to the previous period.

BBC Radio 2 remains the most listened to radio station despite a loss of -2.8% YoY and -3.8% QoQ. Radio 1 and Radio 4 (including 4 Extra) continue to be ranked in 2nd and 3rd place in terms of weekly reach. However, Radio 1 lost -5.5% YoY and Radio 4 (including 4 Extra) rose +3.1% YoY.

Bauer Radio’s Total Portfolio placed second in the commercial sector – up +0.3% QoQ. Its total remains at the 13.4 million listener mark and is down -1.7% YoY.

The Total Absolute Radio Network posted a positive performance year on year with reach at 2.9 million – a +3.6% increase.

However, Global Radio’s Heart Network (UK) and Capital Network (UK) recorded both quarterly and yearly losses – as did BBC Radio FIVE LIVE (including SPORTS EXTRA) and BBC Radio FIVE LIVE (despite Olympic coverage).

Global’s Classic FM enjoyed an increase year on year (+1.2%) but a small drop compared to quarter 2 (-0.5%).

Bauer Radio’s Kiss UK has seen an increase of +5.1% over the year and a stable quarter on quarter performance. Bauer’s Magic also posted mixed results – up +2.8% QoQ but down -0.9 YoY.

talkSPORT – a station hoping for an uplift from the ‘summer of sport’ – saw a +3.4% increase on the previous quarter to a reach of just over 3 million. This was countered with a fall of -3.6% YoY. Its owner UTV Radio (including talkSPORT) posted a -1.8% QoQ and -5.9% fall.

Average Hours

There were some mixed results for the largest stations in terms of average hours listened. Radio 4 and Radio 2 were down -4.1% and -3.4% respectively compared to last year.

LBC (UK) saw one of the largest declines in viewing hours. Q3 saw average hours drop below the 9 level which delivered a decline of -11.6% YoY and -7.5% QoQ.

BBC 6 Music recorded a 13.3% increase in average hours compared to last year. At 8.5 hours it is up +1.2% on the previous quarter.

Additionally in the commercial radio stations sector there were good year on year performances for Planet Rock (+9.3%) Kiss UK (+3.8%) Classic FM (+3.2%) talkSPORT (+1.6%) and Magic UK (+1.5%).

Share

Total Global Radio (UK) has grabbed back the top spot from BBC Radio 2 – albeit marginally. Share for both declined year on year but Total Global Radio (UK) managed to marginally increase share by point one of a percentage point to wrestle back leadership.

The top share winners (based on percentage points gained year on year) were BBC Radio 4, BBC 6 Music, Total Real and Smooth, BBC Radio FIVE LIVE, Bauer Passion Portfolio, Classic FM and Kiss UK.

The biggest loser was Radio 1 with a loss of 0.9 percentage points.

GroupEnding Sep 11Ending Dec 11Ending Mar 12Ending Jun 12Ending Sep 12QoQ % Change Jun 12 vs Sep 12YoY % Change Sep 11 vs Sep 12
Total Global Radio (UK)Global Radio19,80019,41419,29619,32019,195-0.6-3.1
BBC Radio 2BBC14,30914,26714,56014,45713,903-3.8-2.8
Bauer Radio Total PortfolioBauer Radio13,61013,32813,30713,33613,3740.3-1.7
BBC Radio 1BBC11,85011,66511,14111,27111,198-0.6-5.5
BBC Radio 4 (including 4 Extra)BBC10,75411,06010,53110,77511,0892.93.1
BBC Radio 4BBC10,55510,83410,30710,52110,8453.12.7
Bauer Place Portfolio TotalBauer Radio8,9928,7798,5908,5408,6431.2-3.9
Heart Network (UK)Global Radio7,6497,4657,4847,3817,338-0.6-4.1
Capital Network (UK)Global Radio7,0327,0797,0486,9786,855-1.8-2.5
Bauer Passion PortfolioBauer Radio6,1696,3376,4816,6086,365-3.73.2
BBC Radio FIVE LIVE (inc SPORTS EXTRA)BBC6,4316,3426,5536,3626,324-0.6-1.7
BBC Radio FIVE LIVEBBC6,2376,2276,3646,1486,098-0.8-2.2
Total Real and Smooth LtdReal and Smooth Radio Ltd5,6855,5935,5685,4755,8056.02.1
Classic FMGlobal Radio5,3885,3645,4445,4805,450-0.51.2
Kiss UKBauer Radio4,1434,1754,3644,3564,3550.05.1
UTV Radio (inc. talkSPORT)UTV Radio4,4904,4664,4614,3024,225-1.8-5.9
Magic UKBauer Radio3,8333,8653,6053,6953,7972.8-0.9
Total Smooth Radio UKReal and Smooth Radio Ltdn/an/an/an/a3,723n/an/a
Smooth Radio Brand UKReal and Smooth Radio Ltd3,3283,3153,3173,2603,190-2.1-4.1
talkSPORTUTV Radio3,1323,1963,2332,9193,0183.4-3.6
Total Absolute Radio NetworkAbsolute Radio2,8412,8142,9783,1772,944-7.33.6
Total Real Radio UKReal and Smooth Radio LtdNULL2,6612,6412,5812,499-3.2n/a
Real Radio Brand UKReal and Smooth Radio Ltd2,6072,5162,5062,4222,340-3.4-10.2
BBC Radio 3BBC2,0522,0971,9022,0382,1505.54.8
Bauer Passion Portfolio Digital StationsBauer Radio2,0892,0962,2242,2511,969-12.5-5.7
BBC Radio 4 ExtraBBC1,5261,5541,5021,6361,6943.511.0
BBC 6 MusicBBC1,2291,4431,4541,3791,62017.531.8
Total Absolute RadioAbsolute Radio1,6041,5991,6111,7631,544-12.4-3.7
Gold Network (UK)Global Radio1,5471,5431,4541,4671,461-0.4-5.6
BBC World ServiceBBC1,5011,3881,3031,3911,387-0.3-7.6
Kerrang! UKBauer Radio1,3901,3111,2921,3041,3271.8-4.5
Total LBC (UK)Global Radio1,1151,1491,1781,1571,1892.86.6
1Xtra from the BBCBBC9041,0179161,1371,114-2.023.2
Absolute Radio NationalAbsolute Radio1,1971,2281,1941,2691,055-16.9-11.9
FIVE LIVE SPORTS EXTRABBC1,1506169521,0741,005-6.4-12.6
Smash Hits RadioBauer Radio8891,0049911,071970-9.49.1
Absolute 80sAbsolute Radio1,0188288578648953.6-12.1
Total XFM (UK)Global Radio9908398098828941.4-9.7
The HitsBauer Radio9959841,081973893-8.2-10.3
Planet RockJazz FM840811861948864-8.92.9
Smooth 70sReal and Smooth Radio Ltdn/an/an/an/a749n/an/a
Total Choice (UK)Global Radio765778788738701-5.0-8.4
HeatBauer Radio631648716713681-4.57.9
Jazz FMJazz FM5085125645736248.922.8
BBC Asian Network UKBBC5074725405475846.815.2
Sunrise Group NationalSunrise Radio599539534541505-6.7-15.7
Absolute Radio 90sAbsolute Radio3663483804144355.118.9
Sunrise Radio NationalSunrise Radio453490457447403-9.8-11.0
Absolute Radio Classic RockAbsolute Radio346391396384356-7.32.9
Absolute Radio 60sAbsolute Radion/an/a1511791895.6n/a
Absolute Radio 70sAbsolute Radion/an/a1571691721.8n/a
QBauer Radio209283214248162-34.7-22.5
Absolute Radio 00sAbsolute Radio1201398412214317.219.2
National Stations Weekly Reach (000s)

Source: RAJAR

GroupEnding Sep 11Ending Dec 11Ending Mar 12Ending Jun 12Ending Sep 12QoQ % Change Jun 12 vs Sep 12YoY % Change Sep 11 vs Sep 12
BBC Radio 4 (including 4 Extra)BBC12.912.512.812.512.4-0.8-3.9
BBC Radio 4BBC12.311.912.311.911.8-0.8-4.1
BBC Radio 2BBC11.911.812.311.511.50.0-3.4
Total LBC (UK)Global Radio11.211.611.810.79.9-7.5-11.6
Gold Network (UK)Global Radio9.09.59.59.18.9-2.2-1.1
Total Real and Smooth LtdReal and Smooth Radio Ltd8.88.58.38.58.83.50.0
Total Real Radio UKReal and Smooth Radio Ltdn/a8.28.18.18.77.4n/a
Real Radio Brand UKReal and Smooth Radio Ltd8.38.27.98.08.56.32.4
BBC 6 MusicBBC7.58.68.18.48.51.213.3
Total Global Radio (UK)Global Radio8.88.88.78.58.4-1.2-4.5
Bauer Place Portfolio TotalBauer Radio8.58.28.18.38.30.0-2.4
Bauer Radio Total PortfolioBauer Radio8.58.28.28.38.30.0-2.4
Planet RockJazz FM7.57.68.17.08.217.19.3
Sunrise Group NationalSunrise Radio8.78.67.97.87.91.3-9.2
Total Smooth Radio UKReal and Smooth Radio Ltdn/an/an/an/a7.9n/an/a
BBC Radio FIVE LIVE (inc SPORTS EXTRA)BBC7.77.27.67.97.7-2.50.0
Smooth Radio Brand UKReal and Smooth Radio Ltd8.17.87.67.87.7-1.3-4.9
BBC Radio 1BBC8.37.57.87.67.5-1.3-9.6
UTV Radio (inc. talkSPORT)UTV Radio7.57.67.67.57.50.00.0
BBC Radio FIVE LIVEBBC7.17.27.47.67.3-3.92.8
Sunrise Radio NationalSunrise Radio8.47.16.17.17.32.8-13.1
Heart Network (UK)Global Radio7.67.16.97.37.2-1.4-5.3
Magic UKBauer Radio6.86.26.86.36.99.51.5
Absolute Radio NationalAbsolute Radio5.66.76.97.06.9-1.423.2
BBC Asian Network UKBBC6.67.35.96.06.711.71.5
Smooth 70sReal and Smooth Radio Ltdn/an/an/an/a6.5n/an/a
Classic FMGlobal Radio6.36.86.96.46.51.63.2
Total Absolute Radio NetworkAbsolute Radio7.16.77.07.96.5-17.7-8.5
talkSPORTUTV Radio6.46.86.66.46.51.61.6
BBC Radio 3BBC5.86.66.35.66.312.58.6
Bauer Passion PortfolioBauer Radio6.06.16.16.26.20.03.3
Absolute 80sAbsolute Radio6.24.85.45.65.95.4-4.8
Capital Network (UK)Global Radio6.56.56.26.05.9-1.7-9.2
Total Absolute RadioAbsolute Radio6.47.06.57.55.9-21.3-7.8
BBC Radio 4 ExtraBBC6.15.55.65.65.5-1.8-9.8
Kiss UKBauer Radio5.25.35.45.25.43.83.8
Absolute Radio Classic RockAbsolute Radio4.94.05.75.45.0-7.42.0
BBC World ServiceBBC5.84.65.64.74.94.3-15.5
Total XFM (UK)Global Radio5.26.04.74.64.96.5-5.8
Absolute Radio 60sAbsolute Radion/an/a4.55.14.9-3.9n/a
Absolute Radio 90sAbsolute Radio4.34.55.65.74.8-15.811.6
Jazz FMJazz FM4.73.74.33.64.627.8-2.1
Bauer Passion Portfolio Digital StationsBauer Radio5.04.24.95.14.5-11.8-10.0
Total Choice (UK)Global Radio5.35.54.94.74.5-4.3-15.1
Kerrang! UKBauer Radio5.04.74.64.64.5-2.2-10.0
1Xtra from the BBCBBC5.84.44.25.64.1-26.8-29.3
HeatBauer Radio4.22.84.44.44.1-6.8-2.4
FIVE LIVE SPORTS EXTRABBC4.62.02.73.43.914.7-15.2
Absolute Radio 00sAbsolute Radio3.53.92.53.13.512.90.0
Absolute Radio 70sAbsolute Radion/an/a3.43.23.1-3.1n/a
Smash Hits RadioBauer Radio3.72.93.54.13.0-26.8-18.9
The HitsBauer Radio3.93.23.33.33.0-9.1-23.1
QBauer Radio2.53.33.12.72.70.08.0
National Stations Average Hours Per Listener

Source: RAJAR

GroupEnding Sep 11Ending Dec 11Ending Mar 12Ending Jun 12Ending Sep 12QoQ % Point Change Jun 12 vs Sep 12YoY % Point Change Sep 11 vs Sep 12
Total Global Radio (UK)Global Radio16.316.316.015.615.70.1-0.6
BBC Radio 2BBC15.916.316.816.115.6-0.5-0.3
BBC Radio 4 (including 4 Extra)BBC12.913.412.713.013.40.40.5
BBC Radio 4BBC12.012.511.912.112.50.40.5
Bauer Radio Total PortfolioBauer Radio10.810.410.410.510.80.30.0
BBC Radio 1BBC9.18.58.28.38.2-0.1-0.9
Bauer Place Portfolio TotalBauer Radio7.16.86.66.77.00.3-0.1
Heart Network (UK)Global Radio5.45.05.05.15.10.0-0.3
Total Real and Smooth LtdReal and Smooth Radio Ltd4.64.54.44.45.00.60.4
BBC Radio FIVE LIVE (inc SPORTS EXTRA)BBC4.64.44.74.94.8-0.10.2
BBC Radio FIVE LIVEBBC4.14.34.44.54.4-0.10.3
Capital Network (UK)Global Radio4.34.44.24.03.9-0.1-0.4
Bauer Passion PortfolioBauer Radio3.53.83.73.93.8-0.10.3
Classic FMGlobal Radio3.23.63.53.43.50.10.3
UTV Radio (inc. talkSPORT)UTV Radio (inc. TalkSPORT) (11Q3-12Q2)3.13.23.23.13.10.00.0
Total Smooth Radio UKReal and Smooth Radio Ltdn/an/an/an/a2.9n/an/a
Magic UKBauer Radio2.42.32.32.32.60.30.2
Smooth Radio Brand UKReal and Smooth Radio Ltd2.52.42.42.42.40.0-0.1
Kiss UKBauer Radio2.02.12.22.22.30.10.3
Total Real Radio UKReal and Smooth Radio Ltdn/a2.12.02.02.10.1n/a
Total Absolute Radio NetworkAbsolute Radio1.91.82.02.41.9-0.50.0
Real Radio Brand UKReal and Smooth Radio Ltd2.02.01.91.81.90.1-0.1
talkSPORTTalkSPORT1.92.12.01.81.90.10.0
Gold Network (UK)Global Radio1.31.41.31.31.30.00.0
BBC Radio 3BBC1.11.31.11.11.30.20.2
BBC 6 MusicBBC0.91.21.11.11.30.20.4
Total LBC (UK)Global Radio1.21.31.31.21.1-0.1-0.1
BBC Radio 4 ExtraBBC0.90.80.80.90.90.00.0
Total Absolute RadioAbsolute Radio1.01.11.01.30.9-0.4-0.1
Bauer Passion Portfolio Digital StationsBauer Radio1.00.91.01.10.9-0.2-0.1
Absolute Radio NationalAbsolute Radio0.60.80.80.90.7-0.20.1
Planet RockJazz FM0.60.60.70.60.70.10.1
BBC World ServiceBBC0.80.60.70.60.70.1-0.1
Kerrang! UKBauer Radio0.60.60.60.60.60.00.0
Smooth 70sReal and Smooth Radio Ltdn/an/an/an/a0.5n/an/a
Absolute 80sAbsolute Radio0.60.40.40.50.50.0-0.1
1Xtra from the BBCBBC0.50.40.40.60.4-0.2-0.1
FIVE LIVE SPORTS EXTRABBC0.50.10.20.40.40.0-0.1
Total XFM (UK)Global Radio0.50.50.40.40.40.0-0.1
BBC Asian Network UKBBC0.30.30.30.30.40.10.1
Sunrise Group NationalSunrise Radio0.50.40.40.40.40.0-0.1
Sunrise Radio NationalSunrise Radio0.40.30.30.30.30.0-0.1
Jazz FMJazz FM0.20.20.20.20.30.10.1
HeatBauer Radio0.20.20.30.30.30.00.1
Smash Hits RadioBauer Radio0.30.30.30.40.3-0.10.0
The HitsBauer Radio0.40.30.30.30.30.0-0.1
Total Choice (UK)Global Radio0.40.40.40.30.30.0-0.1
Absolute Radio Classic RockAbsolute Radio0.20.20.20.20.20.00.0
Absolute Radio 90sAbsolute Radio0.10.20.20.20.20.00.1
Absolute Radio 60sAbsolute Radion/an/a0.10.10.10.0n/a
Absolute Radio 70sAbsolute Radion/an/a0.00.10.10.0n/a
Absolute Radio 00sAbsolute Radio0.00.10.00.00.00.00.0
QBauer Radio0.00.10.10.10.0-0.10.0
National Stations Share Of Listening (%)

Source: RAJAR

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