Rajar Q3 2025
Top commercial breakfast programme Heart Breakfast with Jamie and Amanda (Global) grew its weekly reach by a marginal 0.2% year-on-year but saw a quarter-on-quarter decline of 3.1% from Q2 2025, according to the latest Rajar figures.
The BBC continues to lead the overall breakfast timeslot in terms of weekly reach, despite Radio 2’s Breakfast Show reporting a 1.8% decline. Presenter Scott Mills replaced Zoe Ball as host in January. These latest figures mark two full quarters since he took over.
Bauer’s Greatest Hits Radio Breakfast, hosted by Simon ‘Rossie’ Ross, saw an 11.4% year-on-year decline in its weekly audience and a 7.8% decrease since the last quarter.
Meanwhile, Bauer’s Hits Radio Breakfast, hosted by Fleur East, Will Best and James Barr, saw a 17.2% year-on-year decline and a 10.2% decline from the last quarter.
Bauer’s Magic Radio Breakfast, hosted by Harriet Scott and Gok Wan, saw a marginal 0.9% year-on-year decline in its weekly reach to 882,000 listeners and reported a 14.2% increase since the last quarter.
Kiss Breakfast with Jordan and Perri saw a 33.5% year-over-year decline in its weekly reach, down to 436,000 listeners. The Media Leader understands this is a result of rebranding Kiss’ local stations to Hits, meaning Kiss is now a digital-only brand.
Notably, GB News saw a year-on-year increase of 5.5% in its weekly reach to 267,000 listeners, with a quarter-on-quarter increase of 39.8%. This follows a period of standout growth during Q1, during which the breakfast show saw a 25.4% year-on-year increase in weekly reach to 237,000 listeners.
Examining the London market, three Global brands topped the charts: Heart London (709k) overtook LBC London (709k) and Capital London (557k), which both saw steep declines in year-on-year weekly reach (16.3% for LBC and 19.9% for Capital London).
Global’s LBC News London, hosted by Vanessa Baffoe, saw the most growth with a year-on-year increase of 21.3% to 182,000 listeners.
Additional content is available in this article for Mediatel Connected subscribers.
If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.
Additional content is available in this article for Mediatel Connected subscribers.
If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.
Adwanted UK are the audio experts operating at the centre of audio trading, distribution and analytic processing. Contact us for
more information on J-ET, Audiotrack or our RAJAR data engine. To access our audio industry directory, visit
audioscape.info and to find your new job in audio visit
The Media Leader Jobs, a dedicated marketplace for media, advertising and adtech roles.
