Figures in a trade journal yesterday showed that advertising buyers have greatly reduced ITV revenue estimates brought shares in Carlton Communications low yesterday. They finished down 25½p at £4.13½, a drop of close to 6%. Other ITV companies suffered less, with Granada losing less than 1% to end at £1.83½ and SMG gaining 6p to finish at £2.16.
Carlton’s was not the biggest loss, however, as that dubious honour was claimed once again by Bright Station, which followed its small mid-week rally (see Sharewatch) with another fall, this time by 1¾p to 11¾, a drop of nearly 13%.
The closing prices of media company shares yesterday were:
