Spotify has launched a free one-stop measurement solution across its podcast and music ad formats for agencies and advertisers to assess their digital audio investment.
Spotify Ad Analytics centralises first-party measurement solutions, Spotify Brand Lift, and online attribution and conversion lift reporting (powered by Spotify pixel) in one dashboard, providing metrics including recall, awareness, consideration, and conversion.
At this year’s Future of Audio event, improving how audiences were measured was voted the top priority by attendees, with a more holistic approach to digital audio mentioned by several panellists.
Grammarly and Shopify were early test partners of the measurement tool, which Spotify said represented “a promise fulfilled” after acquiring podcast attribution company Podsights last year.
The self-serve measurement service is now available across the UK, the US, Australia, Brazil, Canada, France, Germany, Italy, Mexico, New Zealand, and Spain.
“As more marketers leverage digital audio in their marketing strategies, it’s imperative that we offer superior measurement solutions so they know how their campaigns are driving real impact for their businesses,” Spotify’s Per Sandell, VP, Product, said. “We’re making it easier for our customers to access more full funnel measurement solutions to unlock greater impact globally. The introduction of this new service is a critical step to proving that Spotify is not only a destination to align your brand with culture, but it’s also a place to achieve your marketing goals and business outcomes.”
