Spotify rolls out Podsights in Europe

Ella Sagar

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October 5, 2022

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1 minute

In brief: Spotify has launched Podsights, a podcast advertising measurement service, across Europe today.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Spotify has launched Podsights, a podcast advertising measurement service, across Europe today.

This offers advertisers in the UK, France, Germany, Spain, and Italy real-time insights into how podcast ads drive actions like website visits, leads, purchases, and app downloads using pixel-based attribution.

The roll-out follows the streaming service’s acquisition of Podsights earlier this year.

In the UK, Spotify has partnered with Omnicom Media Group to test Podsights’ reporting and attribution with audio ads in music for the first time.