Subway creates 3D interactive billboard at Westfield

By

1 minute

Subway launched a fully interactive 3D billboard where people could build their dream subs live on-screen. 

Ella Sagar Avatar

Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.


Subway launched a fully interactive 3D billboard where people could build their “dream subs” live on-screen.

Passersby in Westfield Stratford City could use a QR code on the 3D billboard to build their own sandwiches on the big screen, and then Subway ambassadors hidden in the crowd surprised them by delivering them their creations.

The activation ran over the weekend of 20 to 21 August aiming to build brand fame and was called “a world media first”.

The media agency was MediaCom UK and creative was by Above+Beyond.


Explore more topics


Want to get involved in the discussion?

Related articles

The Media Leader

Newsletters