Thinkbox: A Year in TV 2018-19

•

April 7, 2019

•

1 minute

Thinkbox has released its annual “Year In TV” report. It states: “TV viewing is changing. You know this; you watch it differently from how you used to. You probably enjoy it even more too. Viewers have never had it so good. And you know that change brings challenges of course. As some live TV viewing…

More from the author

Ad-tier subscriptions and their impact on SVOD in the UK

Read more

Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

Thinkbox has released its annual “Year In TV” report.

It states: “TV viewing is changing. You know this; you watch it differently from how you used to. You probably enjoy it even more too. Viewers have never had it so good. And you know that change brings challenges of course. As some live TV viewing is redistributed into on demand, broadcasters and advertisers are adapting. You are likely adapting too.

“But, amidst the change, let’s not lose sight of the facts – TV advertising accounts for 94.6% of the video advertising people actually see (see page 22) and 71% of the profit generated by advertising, according to Ebiquity and Gain Theory.”

To access the full report, please click here:

External Link: