TikTok launches three shoppable ad formats

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August 18, 2022

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1 minute

In brief: TikTok has launched three shopping ad formats to “help brands maximise the ecommerce potential of the platform”.

TikTok. Pixabay. Free commercial license. No attribution required.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

TikTok has launched three shopping ad formats to “help brands maximise the ecommerce potential of the platform”.

Video shopping ads will be available globally which will allow advertisers to highlight one or multiple products in in-feed video ads.

Live shopping ads are currently only available for testing where TikTok Shop is available, like the UK. These encourage users to move from their “For You” feed to a brand’s TikTok Shop livestream.

Catalog listing ads are being tested in the United States which offer advertisers the option to scale product catalogs across TikTok, extending reach beyond the “For You” feed.

These three new advertising formats can be accessed through product sales in TikTok Ads Manager.