Revenue
Terrestrial television including GMTV saw a 0.8% fall in total revenue, year on year, during August, recording an overall figure of £186.8m. According to agency estimates, ITV’s revenue dropped by 5.8% to £123.3m during last month, while the relative newcomer Channel 5 increased 25.7% to reach £16.5m.
Channel 4 and GMTV both made modest increases, while total satellite continues its pattern of growth, increasing 12.2% to £26.8m.
| Total Television Revenue – August 2000 | |||
| Total Revenue | Aug 99 | Aug 00 | % Change |
| ITV | 130,970,000 | 123,340,000 | -5.8 |
| C4 | 39,810,000 | 42,450,000 | 6.6 |
| C5 | 13,100,000 | 16,470,000 | 25.7 |
| GMTV | 4,530,000 | 4,600,000 | 1.5 |
| Total Terrestrial (inc. GMTV) | 188,410,000 | 186,860,000 | -0.8 |
| Total Satellite | 23,880,000 | 26,800,000 | 12.2 |
| Source: Agency Estimates | |||
Year on year increases in revenue share for the ITV franchises were fairly small this month. The largest percentage point increase was at Central, which went up 0.8 percentage points to a 17.3% share of revenue. This was also the largest share of any franchise, ahead of London area franchise holder, Carlton, whose 0.5 percentage point increase brought it to a 15.3% revenue share. London’s weekend franchise, LWT, fared less well, seeing the largest percentage point drop, 1.3%, which left it with a 10.1% share of revenue.
| August ITV Franchise Revenue Share Comparison | |||
| Station | Aug 99 | Aug 00 | % Point Change |
| Scotland | 6.2 | 6.1 | -0.1 |
| Anglia TV | 7.1 | 7.3 | 0.1 |
| Carlton | 14.8 | 15.3 | 0.5 |
| LWT | 11.4 | 10.1 | -1.3 |
| Central | 16.5 | 17.3 | 0.8 |
| North West/Border | 11.0 | 10.9 | -0.1 |
| Meridian | 11.5 | 11.2 | -0.3 |
| West Country | 2.3 | 2.3 | 0.1 |
| Ulster (UTV) | 1.8 | 1.8 | 0.0 |
| HTV | 6.0 | 5.9 | -0.1 |
| Yorkshire/North East | 11.5 | 11.8 | 0.3 |
Commercial Impacts
During August, significant falls in commercial impacts were seen in all categories for ITV. The largest drop was in Housewives with Children, which fell 16.3% year on year. Women and ABC1 adults also saw double figure drops, each falling 10.9%.
This was not the case at Channel 4, which was up across the board. Housewives with Children saw a particular increase in the month of Big Brother, rising a spectacular 40.4%.
Channel 5 managed increases in all categories except ABC1 Adults, which dropped 2.4% year on year. The biggest increase in Channel 5 commercial impacts was in the Men category, which rose 10.2%.
Satellite once again saw increases in all categories, the highlights being ABC1 Adults, up 32.6%, Housewives with Children, up 23% and Housewives, up 18.3%.
| Commercial Impacts | ||||||||
| ITV Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 21,102 | -9.6 | 9,077 | 12.8 | 4,344 | 5 | 7,889 | 14.5 |
| Men | 8,498 | -7.7 | 4,271 | 7.6 | 2,099 | 10.2 | 3,997 | 12.1 |
| Women | 12,604 | -10.9 | 4,806 | 17.9 | 2,245 | 0.5 | 3,892 | 17 |
| Hwvs | 13,427 | -9.8 | 5,255 | 15.1 | 2,668 | 5.8 | 4,255 | 18.5 |
| Hwvs/Ch | 2,837 | -16.3 | 1,465 | 40.4 | 596 | 8.6 | 1,913 | 23 |
| ABC1 Adults | 7,677 | -10.9 | 4,099 | 17.3 | 1,390 | -2.4 | 3,508 | 32.6 |
Costs Per Thousand
Costs per thousand at ITV rose year on year in all categories for August. Housewives with Children went up 12.5%, to reach 5,268p. Channel 5 also saw universal increases in CPTs for the month, especially for ABC1 Adults, up 28.8% and Women, up 25.1%.
Channel 4 bucked the trend, however, decreasing in all categories, with the biggest drop in the Women category, down 9.5% at 1,070p.
| CPTs | ||||||
| ITV | % Ch YoY | Channel 4 | % Ch YoY | Channel 5 | % Ch YoY | |
| Adults | 708 | 4.2 | 567 | -5.5 | 459 | 19.8 |
| Men | 1,759 | 2.1 | 1,204 | -0.9 | 951 | 14.1 |
| Women | 1,186 | 5.7 | 1,070 | -9.5 | 889 | 25.1 |
| Hwvs | 1,113 | 4.4 | 979 | -7.4 | 748 | 18.8 |
| Hwvs/Ch | 5,268 | 12.5 | 3,512 | -24 | 3,351 | 15.8 |
| ABC1 Adults | 1,947 | 5.6 | 1,255 | -9.1 | 1,436 | 28.8 |
Industry News
ITC Upholds Complaints Of 92 Against NTL World Ads News At Ten Makes A Come Back On New ITN Channel Granada And BBC To Form Regional Production Facilities Joint Venture Granada Merger To Strengthen United Balance Sheet Set-Top Box Shortage Puts Telewest Three Months Behind Energis To Launch Interactive Rival To Open Cable Industry Mulls Consolidation As Telewest Stock Tumbles NTL Ends Second Quarter Nearly Half Way To Digital Subscriber Target Big Brother Is Watching Audience Figures Go Up Guardian To Sell Television Interests BBC To Spend £189 Million On Autumn Schedule Terrestrial Stars Go To Sky For Autumn GMG Confirms Sale Of Endemol NTL Reports Growing Losses Despite Digital Take-Up From Big Brother To Big Sales Houses, Channel 5 Prepares For Battle Choice Pleases Digital Viewers But Encourages “Flickaholics” Viewers Will Resist Pay Per View TV, Says Survey World’s First 24 Hour Global Internet TV Plans Launch Feature: Pay-TV Channels Account For Almost Half Of All Viewing In Digital Homes BBC May Create Sponsorship Unit To Save Ailing Events Nasty Nick’s Nightmare Notches Up Record Ratings For Big Brother Sky Prepares For Launch Of Automotive Industry Channel BARB Introduces Lifestage Classifications BBC Services To Be Made Available On Digital Cable ITV Slips Below 30% Audience Share In Q2 Trends In Television Report BBC Creates New Net Subsidiary, Ends “Free” Trials With WAP Platforms ITV2 To Be Carried On NTL Franchises From September ITV Granted Judicial Review Of ITC News Direction Channel Four Unveils Autumn Programming TV Clutter Is Reducing Value For Advertisers, Says Report TV Conference Looks To Redefine The Medium For The Digital Age Sony To Launch New Slimline Digital Set Top Box BBC May Move Nine O’Clock News To Ten MRG Evening Meeting – Interactivity Greg Dyke Lays Out Future Of The BBC Report To Government Says Speed Up Digital Changeover Telewest Boss Considers Flotation Of UKTV ITC Refuses To Uphold Hundreds Of Complaints Against Adverts Feature: Channels With “Mass-Appeal” Slip As TV Market Fragments ONdigital Prepares For Float, Denies Detailed Agreement With NTL “Television Is The Internet, The Internet Is Television”: Barclay Knapp, President Of NTL, Speaks ITV Revives Crossroads To Boost Flagging Daytime Schedule Advertisers Include Family Affairs And Daytime ITV In Their Idea Of “Hell”
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