Revenue Total terrestrial television revenue for January 2000 (including GMTV) came in at £223.0 million, according to agency estimates. Of this, the ITV Network took £156.3 million, up 12.8% on January 1999; Channel 4’s revenue was up 9.8% to £47.4 million and Channel 5 saw its ad revenue grew annually by 24.3% to £15.3 million. GMTV revenue, meanwhile, dropped back by 10.3% to £4.0 million in January. Total satellite revenue rose by 33.2% to £30.1 million.
| Total Television Revenue – January 2000 | |||
| Total Revenue | Jan-99 | Jan-00 | % Change |
| ITV | 138,530,000 | 156,311,973 | 12.8 |
| C4 | 43,210,000 | 47,433,333 | 9.8 |
| C5 | 12,280,000 | 15,266,666 | 24.3 |
| GMTV | 4,460,000 | 4,000,000 | -10.3 |
| Total Terrestrial (inc. GMTV) | 198,480,000 | 223,011,972 | 12.4 |
| Total Satellite | 22,600,000 | 30,100,000 | 33.2 |
| Source: Agency Estimates | |||
Amongst the ITV franchises, Carlton takes the largest share of revenue, at 16.6%, up 0.1% points on January 1999. Central is the second largest franchise in terms of ad revenue, with its share rising by 0.5% points to 16.4%.
| January ITV Franchise Revenue Share Comparison | |||
| Station | Jan 1999 | Jan 2000 | % Point Change |
| Scotland | 6.3 | 5.9 | -0.3 |
| Anglia TV | 7.2 | 7.1 | -0.1 |
| Carlton | 16.5 | 16.6 | 0.1 |
| LWT | 12.1 | 12.6 | 0.5 |
| Central | 15.9 | 16.4 | 0.5 |
| North West/Border | 10.2 | 10.4 | n/a |
| Meridian | 11.7 | 11.1 | -0.6 |
| West Country | 2.0 | 2.0 | 0.0 |
| Ulster (UTV) | 1.9 | 1.7 | -0.2 |
| HTV | 6.0 | 5.4 | -0.6 |
| Yorkshire | 10.3 | 10.8 | 0.6 |
Commercial Impacts January was another poor month for ITV in terms of commercial impacts, with all audience categories showing a decline. ABC1 impacts fell by 6.9% year on year to 10,646. Channels 4 and 5 and Total Satellite, by contrast, all saw their impacts increase across all audience types.
| Commercial Impacts | ||||||||
| ITV Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 28,990 | -5.0 | 9,613 | 7.5 | 4,657 | 18.4 | 8,235 | 15.1 |
| Men | 11,539 | -6.6 | 4,384 | 10.6 | 2,200 | 26.1 | 4,237 | 12.0 |
| Women | 17,451 | -3.9 | 5,228 | 5.1 | 2,457 | 12.3 | 3,999 | 18.5 |
| Hwvs | 18,336 | -4.1 | 5,779 | 6.2 | 2,827 | 16.2 | 4,322 | 17.2 |
| Hwvs/Ch | 4,517 | -10.7 | 1,326 | 8.7 | 707 | 14.6 | 1,929 | 23.5 |
| ABC1 Adults | 10,646 | -6.9 | 4,152 | 11.3 | 1,538 | 9.8 | 3,307 | 17.2 |
Costs Per Thousand Costs are up considerably in January 2000 for ITV, with the ABC1 Adults category CPT rising by 21.2% to 1,779p. Other audience types showed similar increases. Meanwhile, the cost of reaching ABC1 Adults on Channel 4 dropped by 1.4% to 1,384p. C5’s costs grew in all audience categories bar Men, which fell 1.4%.
| CPTs | ||||||
| ITV | % Ch YoY | Channel 4 | % Ch YoY | Channel 5 | % Ch YoY | |
| Adults | 653 | 18.7 | 598 | 2.0 | 397 | 5.0 |
| Men | 1,642 | 20.9 | 1,311 | -0.8 | 841 | -1.4 |
| Women | 1,085 | 17.3 | 1,099 | 4.5 | 753 | 10.7 |
| Hwvs | 1,033 | 17.7 | 995 | 3.3 | 654 | 6.9 |
| Hwvs/Ch | 4,194 | 26.3 | 4,335 | 1.0 | 2,618 | 8.5 |
| ABC1 Adults | 1,779 | 21.2 | 1,384 | -1.4 | 1,203 | 13.3 |
Industry News
- ITV Wins Christmas Day Peak-Time Battle
- Dyke To Take Control Of BBC Two Months Early
- Warburg Pincus Sells Channel 5 Stake To Shareholders
- Guardian Media Sells Stake In GMTV
- ITV’s First Female Film Season To Be Sponsored By Dove
- ITV Peaktime Share Expected To Narrowly Miss Target
- Carlton And United Respond To Granada Decision
- Market Backs Carlton As Most Likely Target For Granada
- ONdigital Takes Half A Million Subscribers
- OFT To Review BSkyB’s Position In Pay-TV Market
- Channel 5 Exchanges Airtime For Internet Stakes
- ITV Signs £5m Carlsberg Sponsorship For Euro 2000
- ITC Seeks Views On Carlton/UNM Merger
- Dyke’s Granada Holdings May Cause Conflict Of Interest
- ITV Adjusts Peaktime Target For 2000
- Dyke Disposes Of Granada Shares
- Film Four’s First Year Subscriber Figures Beat Targets
- ITV To Spend £5m On Research Into The Effects Of Ads
- Euro 2000 Schedules Pit BBC And ITV Against Each Other
- CWC Takes 100,000 Digital Subscribers
- BBC Unlikely To Bid For Premier League Rights, Says Dyke
- BBC Unlikely To Bid For Premier League Rights, Says Dyke
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