Revenue
According to agency estimates, total revenue for terrestrial television including GMTV saw a year on year fall in October of 12.7%. Of the terrestrial channels, only Channel 5 recorded an increase, adding 7.9% to reach 20.3m. GMTV fell nearly 30% to 5.9m, while ITV dropped 16% to 181.7m.
Total satellite broke its pattern of year on year rises in revenue, falling 0.5% to 42.8m.
| Total Television Revenue – October 2000 | |||
| Total Revenue | Oct 99 | Oct 00 | % Change |
| ITV | 216,280,000 | 181,750,000 | -16.0 |
| C4 | 64,120,000 | 60,500,000 | -5.6 |
| C5 | 18,780,000 | 20,270,000 | 7.9 |
| GMTV | 8,400,000 | 5,950,000 | -29.2 |
| Total Terrestrial (inc. GMTV) | 307,580,000 | 268,470,000 | -12.7 |
| Total Satellite | 43,020,000 | 42,800,000 | -0.5 |
| Source: Agency Estimates | |||
In the year on year analysis of revenue share, Carlton continues to command the largest share amongst the franchises, with 16.1%. It also saw the largest increase of the franchises, going up 0.6 percentage points.
Second place belongs to Central, which held 15.9% of revenue share during October. This represented a year on year increase of 0.4 percentage points.
The largest fall was seen at LWT, which dropped 0.9 percentage points to a 12.1% share, although it still remains in the top three franchises in terms of revenue share.
| October ITV Franchise Revenue Share Comparison | |||
| Station | Oct 99 | Oct 00 | % Point Change |
| Scotland | 5.6 | 5.9 | 0.2 |
| Anglia TV | 6.9 | 7.3 | 0.5 |
| Carlton | 15.5 | 16.1 | 0.6 |
| LWT | 13.0 | 12.1 | -0.9 |
| Central | 16.3 | 15.9 | -0.4 |
| North West/Border | 10.4 | 10.4 | -0.1 |
| Meridian | 11.8 | 11.7 | -0.1 |
| West Country | 2.3 | 2.0 | -0.3 |
| Ulster (UTV) | 1.9 | 2.0 | 0.1 |
| HTV | 5.4 | 5.5 | 0.1 |
| Yorkshire/North East | 10.8 | 11.0 | 0.3 |
Costs Per Thousand
Costs per thousand (CPT) at the larger terrestrial channels, ITV and Channel 4, fell across the board during October. At ITV the largest drops were in the Housewives category, down 19.5% and Women, down 18.6%. For Channel 4, Men was reduced by 10.6% and ABC1 Adults by 8.9% in a year on year comparison.
Channel 5, conversely, saw rises in all categories except Men, which dropped 4.5%. The most notable was the rise in ABC1 Adult CPTs, which jumped 17.1% to 1,557p.
| CPTs | ||||||
| ITV | % Ch YoY | Channel 4 | % Ch YoY | Channel 5 | % Ch YoY | |
| Adults | 819 | -17.1 | 860 | -7.2 | 491 | 5.1 |
| Men | 2,049 | -14.8 | 1,872 | -10.6 | 1016 | -4.5 |
| Women | 1,365 | -18.6 | 1,592 | -4.3 | 949 | 14 |
| Hwvs | 1,289 | -19.5 | 1426 | -7 | 784 | 4.1 |
| Hwvs/Ch | 5,078 | -17.9 | 5,891 | -4.6 | 3,355 | 0.1 |
| ABC1 Adults | 2,228 | -15.5 | 2,006 | -8.9 | 1,557 | 17.1 |
Commercial Impacts
October saw a mixed bag for the terrestrial channels in terms of commercial impacts. ITV had drops in the Men and ABC1 Adult categories (1.4% and 0.5% respectively), but saw Housewives go up by 4.4%.
Channel 5 had an increase in the Housewives with Children category of 7.8% but dropped 7.8% among ABC1 Adults and 5.3% among Women. Channel 4 saw commercial impacts in the Women and Housewives categories decrease by 1.4% and 1.1% respectively, but Men rose 5.6%.
Once again Satellite saw increases across the board. Most notable was ABC1 Adults, which rose 41.6% to 3,874.
| Commercial Impacts | ||||||||
| ITV Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 26,882 | 1.3 | 8,521.20 | 1.7 | 5007 | 2.7 | 8,934 | 28.4 |
| Men | 10,748 | -1.4 | 3,916.70 | 5.6 | 2418 | 13 | 4,634 | 29.4 |
| Women | 16,134 | 3.2 | 4,604.50 | -1.4 | 2590 | -5.3 | 4,299 | 27.3 |
| Hwvs | 17,088 | 4.4 | 5,140.10 | 1.4 | 3133 | 3.7 | 4,762 | 29.1 |
| Hwvs/Ch | 4,337 | 2.3 | 1,244.50 | -1.1 | 732 | 7.8 | 2,115 | 27.3 |
| ABC1 Adults | 9,886 | -0.5 | 3,655.30 | 3.5 | 1577 | -7.8 | 3,874 | 41.6 |
Industry News
Telewest Hopes For Comeback With Cut-Price Digital Package BBC To Broadcast News At Ten ITC Sides With The Devil Over Viewer Complaints BBC Launches Public Consultation Of Digital Plans News At Ten Conflict Shows Need For Single Regulator, Says ISBA ITV Will See 7% Audience Share Fall By End Of Decade, Says Report News At Ten Slot Sparks Ratings War ITV Yearly Advertising Forecast Downgraded Thanks To Dotcom Slowdown C5 Unveils Autumn Marketing Campaign ITC Receives Remaining Licence Renewal Applications From ITV Franchisees NTL To Integrate Technology Platforms Carlton Makes Late Bid For Horseracing Rights ITV Will Not Try For 2003 Rugby World Cup Rights Reality Shows Hold Little Attraction For Over 25s ITC Publishes “Lighter Touch” Regulation For Sponsorship Feature: Growth In The UK Cable Industry ITV Television Awards Score Ratings Success Channel 4’s Entertainment Channel Secures NTL Carriage Bannister Quits BBC BSkyB Must Undertake Clean Feed Guarantee For Open Takeover To Proceed Granada Media Teams With Boots To Create Internet and Broadband Company Coronation Street’s Book Plugs and Carpark Thugs Come Up Against ITC Feature: Press And TV The Greatest Casualties Of New Media, Says AA Winners All Round As Terrestrial Channels Go To War ONdigital Prepares For Christmas Rush As Subs Reach 896,000 Channel 5 Launches Online Sales Agency NTL Withdraws From Premier League Deal Regional Programming Must Be Preserved, Says ITC Chairman AA Proposes Overhaul Of Broadcast Ad Rules Telewest Forms Interactive Venture Granada Media Consolidates Ownership Of Meridian And Sells HTV To Carlton Carlton Sales Takes Over Scottish And Grampian Contracts NTL Expects To Exceed Digital Subs Of ˝m By Year End David Elstein Quits Channel 5 TV Football Viewing In Decline, Says Report UnmissableTV Rolls Out Onto Third Platform ITC Appoints New Director Of Policy Feature: ITV Sales Now Dominated By Big Two ITC Raps Availability Of BT SurfTime
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