The latest Digital Market Overview uses UKOM-approved Comscore data to offer a top-line snapshot into the online behaviour of the UK audience in the fourth quarter of 2018.
Topics covered in the UKOM Q4 2018 report include:
- Platform preferences by demographic segment.
- How consumers tend to use different platforms to access different content categories.
- The websites and apps where consumers spend the most time, and how this compares with the previous quarter and year.
- A review of top retail sites and their audiences during the festive period.
To access the report, please click the link below:
External Link:
