Vevo’s plan to “honor the video”

Anne Tucker

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October 11, 2012

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1 minute

Vevo, the music video platform, has rolled out a redesign of its video watch pages, to reduce the clutter on vevo.com.

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Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

Vevo, the music video platform, has rolled out a redesign of its video watch pages, to reduce the clutter on vevo.com.

One of the main reason’s for the declutter is Michael Cerda, product and tech SVP at Vevo’s new mantra to “Honor the video”.

Speaking to Gigaom, Michael Cerda said that the app Vevo rolled out Xbox this spring “turned out to be wildly successful.” Due to this, Vevo want to create a presence on other connected TV platforms as soon as possible, stating “there is a huge opportunity for us there”.