World Cup Final nets 11.8m viewers across BBC and ITV

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The Qatar World Cup Final between France and Argentina attracted a combined average audience of 11.83 million across BBC One and ITV.

Ella Sagar Avatar

Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.


The Qatar World Cup Final between France and Argentina attracted a combined average audience of 11.83 million across BBC One and ITV.

According to overnight data from BARB, BBC One netted an average of 9.15 million viewers aged 4+, and ITV SD and HD took a combined average of 2.68 million viewers.

Viewing peaked at 14.93 million on BBC One at 5.50pm as the match went to penalties; combined peak viewing on ITV SD and HD was 4.34 million.

BBC One took the highest share of viewing with 51.9% while ITV HD and SD took a combined 15.7% share.

These figures do not include viewing on other devices, streaming or time-shifted viewing on BBC iPlayer, ITVX or +1 channels.



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